Andrew Saunders is a Creative Content and Multi-Platform Integrated Marketing Specialist with diverse brand, entertainment, media and technology knowledge, experience and relationships. He has provided guidance to over 100 industry-leading companies and has developed premium creative solutions and strategic partnerships for Anheuser-Busch, AOL, Chrysler, ConAgra, Disney, DPSG, Ford, Fox, General Mills, General Motors, Honda, iHeartMedia, Intel, Macy’s, Marvel, Mazda, Microsoft, Nestle, Netflix, Proctor & Gamble, Shell, Sony, Subaru, Target, Univision and others. His work has been featured in Advertising Age, Adweek, Billboard, Buzzfeed, Entertainment Weekly, The New York Times, People, Time, USA Today, Vice, The Wall Street Journal, Wired and Fast Company’s "50 Most Innovative Companies."
In his current role as Vice President of Content Innovation and Creative at NBCUniversal, one of the world’s leading media and entertainment companies, Saunders leads the Creative Content team, architecting the company’s largest multi-network, multi-platform integrated marketing, media and content solutions for advertisers. Saunders works across all networks, studios and platforms including NBC, Bravo, CNBC, Comcast, E!, Esquire Network, Hulu, MSNBC, NBC Universo, Oxygen, Seeso, Syfy, Telemundo, TODAY, Universal and USA. Additionally, he develops original scripted and nonfiction programming in partnership with premium creators, artists and advertisers for distribution across NBCUniversal and Comcast-owned broadcast, cable, digital, social, OTT and international channels. He and his team are responsible for a number of noteworthy "firsts" at NBCUniversal: the first cross-portfolio branded symphony (NBCU's highest level of strategic partnership), the first “Saturday Night Live” original digital series (an official Webby honoree), the first cross-portfolio original scripted IP, the first cross-portfolio philanthropic partnership, the first cross-portfolio celebrity talent program featuring One Direction and the first TODAY plaza commercial. In addition, Saunders created the company’s CO/LAB Global Creative Partnership Program, uniting NBCUniversal with best-in-class creators from around the world.
Prior to joining NBCUniversal, Saunders served as an Executive at Creative Artists Agency (CAA), the world’s leading entertainment and sports agency. As a founder of CAA's Brand Coverage Division, Saunders worked with brands, agencies and media companies to develop, package and distribute premium creative content and custom digital, experiential and entertainment solutions. He also developed creative partnerships and cross-platform strategies for many of CAA’s clients including Angelina Jolie, Ashton Kutcher, Di Bonaventura Pictures, Eyeworks, Funny or Die, JASH, Joseph Gordon-Levitt, Justin Bieber, Kings of Leon, Kurtzman/Orci, Mandalay, One Direction, Ryan Seacrest Productions, Scooter Braun Projects, Sofia Vergara, Talpa Media, Tim & Eric and WhoSay. In his early tenure at CAA, Saunders served within CAA Marketing, providing creative solutions and entertainment strategy for brand clients. He and his team were responsible for a number of noteworthy "firsts" in entertainment and branded content, including the first digital series to air on network television and the first digital series to star motion picture talent. He was also one of the first to integrate advertisers into Netflix original programming. Additionally, Saunders supported CAA Marketing as a media and distribution strategist for creative content and entertainment marketing programs. Clients included Chipotle, Cisco, Coca-Cola, Diageo, General Motors, Microsoft and QVC.
In his spare time, Saunders mentors early-stage startup companies through StartEngine, Southern California’s largest technology accelerator, and serves as a guest lecturer on content strategy for the mSchool: Institute of Marketing. He has been a featured speaker on content innovation and enhanced advertising at the Banff World Media Festival, Digital Hollywood and other notable events.
Saunders graduated Magna Cum Laude from Vanderbilt University where he earned a degree in Organizational Development. He currently resides in New York City.
“Andrew Saunders is a professor in the field of media and branded content, a sharp hybrid constantly shaping new and innovative models. He is a well-versed strategic thinker that understands the media, financial, and socio-cultural elements that form the modern branded content equation. I've never met anyone that understands the intersection of marketing and entertainment like he does.”
Creative Director WW Marketing, Apple Inc.
“Andrew has a forwarding thinking creative mind. He is able to navigate the various worlds and agenda's of agencies, creative partners, distributors and brands flawlessly - always bringing more to a project from where it started. In addition to great ideas, he knows how and where to bring them to market and come alive in new and effective ways. Plus, he’s always a pleasure to work with. You can count on him to deliver.”
President, OMD Entertainment
“As tech and media are converging more closely every day, Andrew is one of the rare few who truly understands both worlds. He has tremendous experience and expertise at the intersection of content, media, and technology, and has been an invaluable asset to me as I navigate these worlds. I highly recommend Andrew, both as a business partner, as well as a trusted friend/expert in this space.”
CEO, Zuckerberg Media
“Andrew’s one of the sharpest and most connected individuals I've come across in my career. Of his many strengths in my opinion, is his ability to connect the content dots in ways most folks can only dream about. His good energy and business creativity in general, make him a truly secret weapon at the forefront of the ever-changing media & content landscape.”
Chief Production Officer, Fallon
“Andrew is one of the brightest and most forward-thinking executives I've ever had the opportunity to work with. Over the years, he has helped us drive significant revenue and develop strong relationships across new business sectors and disciplines. Andrew has an unmatched, deep understanding of entertainment, media and brand marketing across all areas. He is one of the most connected people in entertainment with high-level personal relationships built on trust and respect. Most importantly, he has the insight and ability to develop new business models, innovative media models and strategic partnerships that take companies to the next level. He always seems to be two steps ahead of everyone else.”
EVP, Ryan Seacrest Productions
“Andrew just gets it - whether it's the intersection of marketing, entertainment and content, or your specific client's business objectives, he understands the marketing business and what is right - and most importantly, NOT right - for your business. Across marquee CPG brands like Dr. Pepper Snapple Group and Pepsi, Andrew is always a source of great thinking, great ideas and great partnership.”
Director of Global Partnerships, Omnicom
“Andrew Saunders is a forward thinking, driven professional who not only demonstrates a high degree of expertise in branding and integrated sponsorships, but is also generous in sharing his time and wealth of knowledge with others. He is truly an amazing connector and is a star on the rise. Having the privilege to work with him on various projects over the last 8 years, I have experienced firsthand his dedication to his clients, time and time again, and his willingness to do the heavy lifting to get things done. Andrew is an amazing guy I would recommend to any company who is looking for guidance from a professional who can steer their business in the right direction.”
VP, Talpa Media USA
“Andrew has been excellent at introducing me/Activision to new and interesting partners in the Content and Technology marketing world. In today's marketing eco-system, the line between great and fraud is a fine one, and separating the wheat from the chaff gets to be a full time job for marketers. Andrew's foot sense and "pre-vetting" has been a great benefit.”
VP of Global Brand Marketing, Activision
“Andrew is an exceptionally creative thinker that brings innovative solutions and fresh ideas to marketing challenges and opportunities. He has a keen understanding of the entertainment world and how to leverage it for brands and agencies. I always enjoy working with Andrew.”
President, David & Goliath
“Andrew is the real deal in the branded entertainment space. He always brings fresh ideas and untraditional thinking to a brief or creative assignment. Whether you're looking for talent, production partners, or media solutions, Andrew knows where to go and who to engage. I wouldn't hesitate to work with him again.”
EVP / Director of Production, Deutsch
“Andrew is my go to guy for advise and counsel on anything from Entertainment, Media, Technology and Social. He is a true connector of people, brands and ideas. He is a visionary with game changing thoughts. His only downside is that he is a man who is ahead of his time. Somehow, that works for him.”
Chairman/CEO, Avrett Free Ginsberg
“Andrew is one of the best sounding boards in the rapidly colliding industries of technology and entertainment. If you ever get the opportunity to bend this man's ear, do so.”
Executive Director, TBWA\Chiat\Day
“Andrew is a seriously sharp, forward-thinking mind in the digital space. He knows our business today, but also keeps an eye on where it’s headed tomorrow. Additionally, he's a trustworthy, genuinely nice person. He’s always generous with his time, knowledge, and perspective. He's just the kind of person you like to do business with.”
Sr. Director of Creative Development, AOL Originals
“Andrew is one of the most well versed and connected digital entertainment professionals in the industry. He is always my go to guy when it comes to branded content solutions, digital packaging, digital distribution, and monetization models.”
VP of Branded Entertainment, Viacom
“Andrew is one of the smartest people I’ve ever met in the areas of content creation, distribution and consumption. He is incredibly adept at identifying creative solutions for brands looking to play in the space. He understands how opportunities can execute across various platforms (offline and online) and be maximized by communications channels (such as earned media UGC, etc.). Andrew is very strategic and places his recommendations within the context of delivering measurable results for clients. To talk to him is to realize the unmet potential for so many companies to own a meaningful engagement with their customers and to do so in a creative, organic way. He's also responsive, which is a premium for anyone who often gets client requests with crazy deadlines. He's a great partner to have.”
Michelle Mikoljak Stevenson
Managing Director, Burson-Marsteller
“Andrew Saunders is one of my own most valuable and coveted marketing and partnership contacts. He has an incredible ability to connect amazing companies and brands in innovative and strategic ways that benefit all parties. Once connected to Andrew, he is constantly thinking and pitching ideas and opportunities to support your business goals and truly providing access to top tier celebrities, brands and companies.”
Brand Marketing Manager, Virgin America
“Working on behalf of clients across a wide variety of industry sectors, it is important to have allies who are able to think in broader terms than simply ‘celebrity for celebrity sake.’ Andrew is one of those allies who understands how entertainment can be used to influence the consumer but also recognizes the importance of a strong overall marketing campaign and the impact that a mixture of paid, earned, shared, and owned media can have on overall awareness and sales results. Andrew is more than simply a resource in the entertainment industry; he is a true partner in every sense of the word. I value Andrew as a friend and professional colleague and will continue to turn to him for advice, ideation, and collaboration on projects in the future.”
SVP/Partner of Global Entertainment, FleishmanHillard
“Andrew is the man. Great at getting different people together, and pointed in the same direction in terms of output and deal structure. Is very good at introducing new elements to a program without making overly complicated. Above all, very trustworthy and great to work with. He brings great energy to everything he does.”
Andrew is the most genuine, informed, networked and trustworthy executive in the digital and entertainment space - exactly what you want for a strategic "think out of the box" leader. He truly is an encyclopedia on innovation, content and digital. He is a hard-working virtual machine and his energy and enthusiasm are inspiring to colleagues, his staff and business partners. He is always the first person I contact for insights into the digital evolution and I always learn something new when I speak to him. On a side note, Andrew is one of the truly "good guys" and I look forward to working with him for years to come.
SVP of Market Research & Analytics, Focus Features
© 2015 Andrew Saunders