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Andrew Saunders is a Creative Content and Multi-Platform Integrated Marketing Specialist with diverse brand, entertainment, media and technology knowledge, experience and relationships. He has provided guidance to over 100 industry-leading companies and has developed premium creative solutions and strategic partnerships for Anheuser-Busch, AOL, Chrysler, ConAgra, Disney, DPSG, Ford, Fox, General Mills, General Motors, Honda, iHeartMedia, Intel, Macy’s, Marvel, Mazda, Microsoft, Nestle, Netflix, Proctor & Gamble, Shell, Sony, Subaru, Target, Univision and others. His work has been featured in Advertising Age, Adweek, Billboard, Buzzfeed, Entertainment Weekly, The New York Times, People, Time, USA Today, Vice, The Wall Street Journal, Wired and Fast Company’s "50 Most Innovative Companies."

In his current role as Vice President of Content Innovation and Creative at NBCUniversal, one of the world’s leading media and entertainment companies, Saunders leads the Creative Content team, architecting the company’s largest multi-network, multi-platform integrated marketing, media and content solutions for advertisers. Saunders works across all networks, studios and platforms including NBC, Bravo, CNBC, Comcast, E!, Esquire Network, Hulu, MSNBC, NBC Universo, Oxygen, Seeso, Syfy, Telemundo, TODAY, Universal and USA. Additionally, he develops original scripted and nonfiction programming in partnership with premium creators, artists and advertisers for distribution across NBCUniversal and Comcast-owned broadcast, cable, digital, social, OTT and international channels. He and his team are responsible for a number of noteworthy "firsts" at NBCUniversal: the first cross-portfolio branded symphony (NBCU's highest level of strategic partnership), the first “Saturday Night Live” original digital series (an official Webby honoree), the first cross-portfolio original scripted IP, the first cross-portfolio philanthropic partnership, the first cross-portfolio celebrity talent program featuring One Direction and the first TODAY plaza commercial. In addition, Saunders created the company’s CO/LAB Global Creative Partnership Program, uniting NBCUniversal with best-in-class creators from around the world.

Prior to joining NBCUniversal, Saunders served as an Executive at Creative Artists Agency (CAA), the world’s leading entertainment and sports agency. As a founder of CAA's Brand Coverage Division, Saunders worked with brands, agencies and media companies to develop, package and distribute premium creative content and custom digital, experiential and entertainment solutions. He also developed creative partnerships and cross-platform strategies for many of CAA’s clients including Angelina Jolie, Ashton Kutcher, Di Bonaventura Pictures, Eyeworks, Funny or Die, JASH, Joseph Gordon-Levitt, Justin Bieber, Kings of Leon, Kurtzman/Orci, Mandalay, One Direction, Ryan Seacrest Productions, Scooter Braun Projects, Sofia Vergara, Talpa Media, Tim & Eric and WhoSay. In his early tenure at CAA, Saunders served within CAA Marketing, providing creative solutions and entertainment strategy for brand clients. He and his team were responsible for a number of noteworthy "firsts" in entertainment and branded content, including the first digital series to air on network television and the first digital series to star motion picture talent. He was also one of the first to integrate advertisers into Netflix original programming. Additionally, Saunders supported CAA Marketing as a media and distribution strategist for creative content and entertainment marketing programs. Clients included Chipotle, Cisco, Coca-Cola, Diageo, General Motors, Microsoft and QVC.

In his spare time, Saunders mentors early-stage startup companies through StartEngine, Southern California’s largest technology accelerator, and serves as a guest lecturer on content strategy for the mSchool: Institute of Marketing. He has been a featured speaker on content innovation and enhanced advertising at the Banff World Media Festival, Digital Hollywood and other notable events.

Saunders graduated Magna Cum Laude from Vanderbilt University where he earned a degree in Organizational Development. He currently resides in New York City.


© 2015 Andrew Saunders